For LEADERSHIP team
Build Your PLG Blueprint
Create a practical product-led growth strategy tailored to your product and business needs
This strategic workshop helps leadership teams develop a comprehensive product-led growth framework specifically designed for their unique business context. Participants will formulate a clear PLG hypothesis, diagnose current growth bottlenecks, and create a tailored roadmap that transforms your product into an effective acquisition, activation, retention, and revenue engine.
The workshop combines strategic thinking with practical implementation planning, ensuring you leave with both a clear vision and actionable next steps to build a complete PLG motion from the ground up or on top of your existing product-led tactics (e.g. a trial).
Ideal for: B2B SaaS startups and scaleups leadership teams. For optimal results, I recommend including cross-functional leaders (Product, Engineering, Design, Sales, Marketing, Customer Success) as PLG requires company-wide alignment and commitment to succeed.
Key outcomes for your team:
Resource-friendly approach: This workshop accommodates teams with limited resources by leveraging your existing strengths, tools, and talent without requiring a complete strategic overhaul. Whether you're a startup with constraints or a scaleup with more resources, we'll tailor everything to your specific needs.
For PLG teams
PLG Challenge Deep Dive
Tackle your most pressing product-led growth challenge with expert guidance
This intensive workshop helps product and growth teams rapidly solve specific PLG challenges through structured analysis and actionable recommendations. Participants will work through their actual product growth problems, identify key opportunities, and develop a concrete execution plan they can implement immediately.
The workshop includes collaborative problem-solving sessions, expert evaluation of your current approach, and customized frameworks to accelerate your product-led growth initiatives.
Ideal for: Startups, product and growth teams, and growth leaders facing critical PLG challenges such as activation bottlenecks, monetization optimization, expansion strategies, or user-led acquisition obstacles.
Common workshop topics include:
The workshop focuses on solving ONE specific challenge. The above list provides examples, but we can tackle any PLG challenge your team is currently facing. Contact me to discuss your unique situation.
FREQUENTLY ASKED QUESTIONS
1
How long are the workshops?
Workshops range from 3-6 hours, depending on your specific goals and format (virtual or in-person). This timeframe ensures we can cover essential concepts and complete practical exercises that deliver real value.
For complex challenges or comprehensive strategies, I recommend a full-day format with breaks, giving your team sufficient time to absorb concepts and apply them to your specific situation.
All workshops are designed for maximum efficiency while maintaining realistic expectations about what we can accomplish together.
2
Is this a standard curriculum or a tailored workshop?
My workshops are highly customized to your specific situation. The effectiveness depends on two key factors:
1. Pre-workshop collaboration: We'll have a preparation call where I gather insights about your company, product, and team challenges. The more information you share, the more precisely I can tailor the content to your needs.
2. Workshop preparation: Based on our discovery call, I'll adapt my frameworks and prepare customized materials specifically for your team's challenges. This ensures you leave with practical tools and insights that address your unique situation.
3
Are workshops remote or in-person?
In-person workshops typically yield better results, with more dynamic interaction and collaboration. If you're based in Berlin, I recommend this format.
However, I fully accommodate remote teams using digital collaboration tools that ensure productive virtual sessions for distributed organizations.
4
How many people can we bring to a workshop?
For optimal engagement and results, workshops work best with up to 12 participants. This size allows for meaningful discussion while maintaining efficiency and alignment.
5
Can you create a specialized workshop program for our needs?
Of course! The workshops above represent the most common topics that product-led growth teams and leaders face. I'm happy to design a tailored workshop theme that serves your immediate needs. Let's talk about it!
6
What's the price?
Workshops are priced based on topic complexity, duration, group size, and required preparation. Rates start at €2500, with final pricing determined through discussion of your specific requirements.
7
Sounds great, but I have questions!
I bet! The information above is non-exhaustive, so I'll be happy to guide you through the process and answer any questions you might have.
Feel free to schedule a chat with me or email [email protected].