Coaching Program for product leaders
Build an Effective Product-Led Organization
This comprehensive coaching/mentoring program helps product leaders successfully design and implement Product-Led Growth strategies across the organization, and build relevant systems that drive sustainable business results.
The new reality for product leaders
We're living in an era where efficiency demands, AI capabilities, and evolving customer expectations have fundamentally transformed product leadership. Your impact is now measured directly against business objectives. Cost-efficiency is on top of mind with "ARR per Employee" becoming a critical business health metric.
Today, every product team must function as a growth team that speaks the revenue language.
Common challenges
As you add Product-Led Growth motion to your portfolio, you now have to balance traditional product development and innovation with growth initiatives, and speak with your cross-functional leadership peers on a new level.
It is common for even the most skilled product leaders to find themselves needing to:
- Develop specialized PLG expertise through time-consuming trial-and-error while still managing day-to-day responsibilities.
- Build organization-wide support by changing established mindsets and aligning diverse teams around new growth goals.
- Adapt your product strategy, planning approach, and organizational design to actively support growth outcomes with newly developed features.
- Master a different style of managing up, down, and across. This may create psychological pressure and test both your resilience and influence skills.
How this program helps
The program provides clear pathways to transform your product organization into an efficient growth engine, and up your leadership game:
- Strategic Clarity: Gain focused insight into your true growth priorities and identify the opportunities that will drive outsized business impact.
- Execution Framework: Transform strategy into consistent action with built-in accountability.
- Team Excellence: Develop methods to unblock your team, track their impact, and accelerate their progress through effective leadership.
- Decision-Making Confidence: Navigate complex challenges with assurance you're making the right strategic choices.
- Leadership Influence: Develop your strategic presence and communication approach to gain trust and expand your influence across the organization.
Through personalized guidance and experience-based support, you'll gain both the practical tools and leadership skills necessary to drive successful Product-Led Growth initiatives.
How It Works
who is it for
• B2B SaaS Product Leaders: Heads of Product, CPOs, VPs, Directors taking on growth responsibilities and wanting to succeed in this new challenge.
• Growth PMs wanting to improve their skills, amplify their impact, and unlock exponential career growth.
• Heads of Growth with a marketing background seeking end-to-end PLG expertise.
This list is suggestive, not exclusive. If you're curious about the program regardless of title, let's chat to determine fit.
program content
There is no one-size-fits-all solution. The program will be adapted to your unique situation. A generic curriculum might look like this:
Phase 1: Gain strategic clarity
Clarify your product growth strategy and qualitative growth model. Map your impact landscape and key levers while driving cross-functional alignment and buy-in.
Phase 2: PLG deep dive
Identify core growth drivers and blockers. Explore bottlenecks in depth and define priorities, opportunities, and your PLG roadmap.
Phase 3: Normalize & scale execution
Implement effective metrics and dashboards to track progress and demonstrate value. Create a PLG operating system with foundational processes and address resourcing gaps.
Phase 4: Align product development with growth
Optimize your product org design and planning approach to amplify growth and ensure outcome accountability. Refine feature strategy to maximize growth impact.
Phase 5: Elevate leadership skills
Enhance your ability to communicate impact, manage up, secure buy-in, and make strategic decisions. Establish frameworks for continuous improvement and sustained success.
what is included
• 30-minute deep-dive "Setting Expectations" call to understand your context, challenges, and goals, defining priority areas
• 10 weekly private 60-minute coaching sessions via Meet/Zoom, recorded with AI notetaker for reference
• Implementation toolkit with frameworks, templates, action items and exercises to guide execution
• Continuous async support between sessions via WhatsApp, Email or Slack for feedback on work-in-progress and implementation questions
I understand the demands on your calendar. For maximum results, I recommend prioritizing this investment with dedicated time. However, we can adapt to bi-weekly sessions if that better suits your schedule — the choice is yours.
What My Clients Say
Aliaksandr Siarheyeu
Head of Product & Growth, FunnelFlex.AI
Alexandra brought game-changing insight to our growth strategy. She helped us shift from endlessly chasing new features to leveraging what we already had. Her structured approach gave us a clear roadmap for implementing PLG principles that fit our business. We now have a focused direction that our entire team understands and believes in.
Kyle Bradley & Cindy van Niekerk
Co-Founders, Umazi
The system and frameworks Alexandra provided transformed our enterprise software approach. Her structured guidance helped us optimize user experience and identify expansion opportunities.
She brings remarkable clarity to complex challenges, giving us tools that continue to shape our product strategy long after our engagement.
Benedetta Ludovisi
Co-Founder and CPO, Pile Capital
Alex was exactly the partner I needed as a product founder. Her approach helped me clarify my direction and focus on what truly mattered. What impressed me most was her ability to look at challenges objectively and offer fresh perspectives that I couldn't see myself. Alex brings both strategic thinking and genuine warmth to her collaborations — a rare combination that any founder would benefit from.
Aliaksandr Siarheyeu
Head of Product & Growth, FunnelFlex.AI
Alexandra brought game-changing insight to our growth strategy. She helped us shift from endlessly chasing new features to leveraging what we already had. Her structured approach gave us a clear roadmap for implementing PLG principles that fit our business. We now have a focused direction that our entire team understands and believes in.
Kyle Bradley & Cindy van Niekerk
Co-Founders, Umazi
The system and frameworks Alexandra provided transformed our enterprise software approach. Her structured guidance helped us optimize user experience and identify expansion opportunities.
She brings remarkable clarity to complex challenges, giving us tools that continue to shape our product strategy long after our engagement.
Benedetta Ludovisi
Co-Founder and CPO, Pile Capital
Alex was exactly the partner I needed as a product founder. Her approach helped me clarify my direction and focus on what truly mattered. What impressed me most was her ability to look at challenges objectively and offer fresh perspectives that I couldn't see myself. Alex brings both strategic thinking and genuine warmth to her collaborations — a rare combination that any founder would benefit from.
Aliaksandr Siarheyeu
Head of Product & Growth, FunnelFlex.AI
Alexandra brought game-changing insight to our growth strategy. She helped us shift from endlessly chasing new features to leveraging what we already had. Her structured approach gave us a clear roadmap for implementing PLG principles that fit our business. We now have a focused direction that our entire team understands and believes in.
Kyle Bradley & Cindy van Niekerk
Co-Founders, Umazi
The system and frameworks Alexandra provided transformed our enterprise software approach. Her structured guidance helped us optimize user experience and identify expansion opportunities.
She brings remarkable clarity to complex challenges, giving us tools that continue to shape our product strategy long after our engagement.
Benedetta Ludovisi
Co-Founder and CPO, Pile Capital
Alex was exactly the partner I needed as a product founder. Her approach helped me clarify my direction and focus on what truly mattered. What impressed me most was her ability to look at challenges objectively and offer fresh perspectives that I couldn't see myself. Alex brings both strategic thinking and genuine warmth to her collaborations — a rare combination that any founder would benefit from.
FREQUENTLY ASKED QUESTIONS
1
Do I really need a coach/mentor?
You don’t! But around 40% of all SaaS leaders work with a coach. Having someone to help you improve what you’re working on, point out potential landmines you don’t see, and trouble-shoot all the crazy stuff that happens in tech can be incredibly helpful.
2
What is the difference between coaching and mentoring?
Coaching creates space for you to find clarity and solutions within yourself. It's ideal for experienced product leaders navigating complexity who need strategic guidance and perspective.
Mentoring offers tactical collaboration based on direct experience. It's perfect for quickly developing specific skills and approaches without lengthy trial and error.
In practice, it's rarely either/or — we'll blend both approaches to perfectly suit your unique situation and goals.
3
What is a typical coaching/mentoring session like?
Each session focuses on your specific product-led growth challenges - whether strategic direction, team alignment, or execution roadblocks. We'll combine thoughtful questioning to unlock your insights with practical frameworks from my PLG experience.
For coaching clients, we'll emphasize strategic clarity and leadership development to help you become that catalyst for product-led success. For mentoring relationships, we'll dive deeper into tactical implementation and skill-building.
4
I'm still not sure, can we talk about it?
Absolutely! I'm happy to answer your questions and explore whether we're a good fit. If not, I'll help point you toward the right solution for your needs. The worst that could happen is we connect and get to know each other! 😀
Feel free to book a no-obligation chat with me.