WHO IS IT FOR
- Heads of Product (VPs, Directors) looking to build a strong organization that delivers consistent business & growth outcomes
- Senior PMs aiming for a promotion and wanting to gain the skills to succeed in their next leadership role
- Growth PMs wanting to amplify their impact with effective growth solutions and gain more strategic influence
Product Growth Coaching & Mentoring
We're living in an era where efficiency demands, AI capabilities, and evolving markets have fundamentally transformed product leadership. Your impact is now measured directly against business objectives. Your task is to turn every product team (even platform!) into a growth team that speaks the business language and delivers real results.
Today, Product-Led Growth is not a trend anymore—it's a standard! Done right, it drives full-funnel growth—from acquisition and activation to retention, monetization, and expansion—and does the heavy lifting for healthy scaling and market leadership. Yet, many products are merely a collection of features, failing to offer the seamless, engaging experience that truly drives customer discovery, adoption, and sustained usage. This often results in customer churn and leaves the product vulnerable to competition. And it's your job to change it! But how many of us were actually trained for it?
Common challenges leaders face
- Confusion around your role & leverage
- Crammed roadmaps and external pressure
- Minimal impact despite ongoing innovation
- Overwhelmed and underperforming team
- Eroded executive trust and growing misalignment
- Diminished confidence & insecurity
I help you to
- Gain clarity & insight into your true priorities
- Master product growth strategies & mindset
- Balance customer needs & business targets
- Translate strategy into consistent execution
- Build a performing & aligned product organization
- Up your leadership game and confidence
Product Leadership is a challenging journey. Let’s walk it together!
I created Growth Zen to help product leaders navigate this journey with confidence. Drawing from my own experience and mistakes, I guide you to cut through the noise and identify what truly matter, and avoid costly missteps.
Together, we'll transform good intentions into consistent execution and undeniable results. Seeking guidance isn't weakness — it's strategic leadership.
How we can work together
If you have any additional questions feel free to reach out to alexandra@growth‒zen.com
What My Clients Say
Alex Sergeev
Head of Product & Growth, FunnelFlex.AI
Alexandra brought game-changing insight to our growth strategy. She helped us shift from endlessly chasing new features to leveraging what we already had. Her structured approach gave us a clear roadmap for implementing PLG principles that fit our business. We now have a focused direction that our entire team understands and believes in.
Benedetta Ludovisi
Co-Founder and CPO, Pile Capital
Alex was exactly the partner I needed as a product founder. Her approach helped me clarify my direction and focus on what truly mattered. What impressed me most was her ability to look at challenges objectively and offer fresh perspectives that I couldn't see myself. Alex brings both strategic thinking and genuine warmth to her collaborations — a rare combination that any founder would benefit from.
Kyle Bradley & Cindy van Niekerk
Co-Founders, Umazi
The system and frameworks Alexandra provided transformed our enterprise software approach. Her structured guidance helped us optimize user experience and identify expansion opportunities.
She brings remarkable clarity to complex challenges, giving us tools that continue to shape our product strategy long after our engagement.
Erik Golikov
Senior PM, N26
Alex is an incredible coach and I can not thank her enough for helping me during my low times and equipping me with mindset and techniques to become a strategic leader I strived to be. I'm rocking at my job and am confident in my path!
FREQUENTLY ASKED QUESTIONS
1
Do I really need a coach/mentor?
You don’t! But around 40% of all SaaS leaders work with a coach. Having someone to help you improve what you’re working on, point out potential landmines you don’t see, and trouble-shoot all the crazy stuff that happens in tech can be incredibly helpful.
2
What is the difference between coaching and mentoring?
Coaching creates space for you to find clarity and solutions within yourself. It's ideal for experienced product leaders navigating complexity who need strategic guidance and perspective.
Mentoring offers tactical collaboration based on direct experience. It's perfect for quickly developing specific skills and approaches without lengthy trial and error.
In practice, it's rarely either/or — we'll blend both approaches to perfectly suit your unique situation and goals.
3
What is a typical coaching/mentoring session like?
A typical session is highly focused on your specific product growth and leadership challenges. We'll explore a mix of strategic vision, tactical execution, and leadership development, always tailored to your unique situation. My style as a coach involves asking probing questions to help you clarify your thinking, acting as a trusted thought partner to validate your ideas, and, when beneficial, sharing direct recommendations or pointing out common pitfalls drawn from my extensive experience.
4
I'm still not sure, can we talk about it?
Absolutely! I'm happy to answer your questions and explore whether we're a good fit. If not, I'll help point you toward the right solution for your needs. The worst that could happen is we connect and get to know each other! 😀
Feel free to book a no-obligation chat with me or write to [email protected]