WHO IS IT FOR
- B2B SaaS companies that are stuck in the $2M-$10M ARR zone, struggling with high churn and flat or negative NRR
- Product Leaders / PMs who want to drive real results, feel in control, and become indispensable leaders their execs rely on
- Heads of Growth with marketing background seeking to improve their skills across all parts of the product‒led funnel
- Startup Founders who are in the founder‒led growth stage and want to build their scalable growth foundations
Product Growth: Beyond Features to Proven Impact
We're living in an era where efficiency demands, AI capabilities, and evolving markets are rapidly transforming product management.
It's not enough anymore to just ship new features. The job now is to ensure the product is truly used, loved, and drives measurable business value — from customer discovery and adoption to sustained usage and revenue. Impact is now measured directly against buiness objectives.
Many companies, however, remain fixated on the narrative that the Product organization's sole responsibility is to launch new features. This leads to issues like product complexity, customer churn, competitive vulnerability, and genuine frustration in the product discipline and function.
The reality is, every product team — including platform teams — must now operate as a growth engine that directly contributes to business performance and financial targets. This shift calls for a fresh approach; traditional product management simply isn't enough anymore. The critical question becomes: how many product professionals are truly prepared for this bigger role and new responsibility?
I partner with B2B SaaS leaders, teams, and companies to help their product organizations become drivers of revenue and business growth.
How We Can Work Together
My mission is to help you drive measurable product impact that reflects in revenue retention and growth. My commitment is to meet you where you are. Explore ways to work below or reach out to discuss a customized engagement tailored to your specific needs.
For Individuals
I offer structured coaching / mentoring programs and ongoing support for:
- Product Leaders (Heads, VPs, etc) looking to build an impactful and efficient product organization
- Senior PMs wanting to amplify their impact and gain more strategic influence
- Growth PMs striving to deliver fast and undenible results
For Companies & Teams
I help B2B SaaS companies become truly product-led and make the most out of their existing product
- Strategic Advisory for leadership and product teams that want to amplify their business impact
- Interim Leadership: full-time, time-limited, with strategic and operational involvement, and full line responsibility
- Team Workshops for leadership and operating teams on a range of topics (ask me!), or custom for your needs
What My Clients Say
Julia Ankudinova
Founder | Growth PM
I worked with Alex when I was struggling to grow my product - nothing seemed to be working. After just one session, Alexandra opened my eyes to potential issues I hadn't even considered, and suddenly everything started to make sense.
A few sessions in, I made a strategic pivot that finally clicked. I could see the growth potential, started believing in my product again, and now have clear path forward.
I highly recommend Alexandra. Her expertise is solid, but what really stands out is her ability to give you a fresh perspective and sometimes completely change how you see things.
Alex Sergeev
Founder, FunnelFlex.ai
Alexandra brought game-changing insight to our growth strategy. She helped us shift from endlessly chasing new features to leveraging what we already had. Her structured approach gave us a clear roadmap for implementing PLG principles that fit our business. We now have a focused direction that our entire team understands and believes in.
Kyle Bradley & Cindy van Niekerk
Co-founders, Umazi
The system and frameworks Alexandra provided transformed our enterprise software approach. Her structured guidance helped us optimize user experience and identify expansion opportunities.
She brings remarkable clarity to complex challenges, giving us tools that continue to shape our product strategy long after our engagement.
Erik Golikov
Sr. PM, N26
Working with Alex changed my perspective on product management & leadership. She has incredible depth of knowledge and a solution for whatever challenge I was facing.
What I loved about her approach was how she knew when to push me hard and when to tell me to ease up on myself.
I ended up landing a new role where I'm thriving as a strategic leader. People come to me for advice now, and I feel genuinely confident in my abilities for the first time in a while. Alex didn't just help me through a tough period - she gave me the tools and mindset that are making a real difference in how I show up at work.
Benedetta Ludovisi
Co-Founder and CPO, Pile Capital
Alex was exactly the partner I needed as a product founder. Her approach helped me clarify my direction and focus on what truly mattered. What impressed me most was her ability to look at challenges objectively and offer fresh perspectives that I couldn't see myself. Alex brings both strategic thinking and genuine warmth to her collaborations — a rare combination that any founder would benefit from.
Julia Ankudinova
Founder | Growth PM
I worked with Alex when I was struggling to grow my product - nothing seemed to be working. After just one session, Alexandra opened my eyes to potential issues I hadn't even considered, and suddenly everything started to make sense.
A few sessions in, I made a strategic pivot that finally clicked. I could see the growth potential, started believing in my product again, and now have clear path forward.
I highly recommend Alexandra. Her expertise is solid, but what really stands out is her ability to give you a fresh perspective and sometimes completely change how you see things.
Alex Sergeev
Founder, FunnelFlex.ai
Alexandra brought game-changing insight to our growth strategy. She helped us shift from endlessly chasing new features to leveraging what we already had. Her structured approach gave us a clear roadmap for implementing PLG principles that fit our business. We now have a focused direction that our entire team understands and believes in.
Kyle Bradley & Cindy van Niekerk
Co-founders, Umazi
The system and frameworks Alexandra provided transformed our enterprise software approach. Her structured guidance helped us optimize user experience and identify expansion opportunities.
She brings remarkable clarity to complex challenges, giving us tools that continue to shape our product strategy long after our engagement.
Erik Golikov
Sr. PM, N26
Working with Alex changed my perspective on product management & leadership. She has incredible depth of knowledge and a solution for whatever challenge I was facing.
What I loved about her approach was how she knew when to push me hard and when to tell me to ease up on myself.
I ended up landing a new role where I'm thriving as a strategic leader. People come to me for advice now, and I feel genuinely confident in my abilities for the first time in a while. Alex didn't just help me through a tough period - she gave me the tools and mindset that are making a real difference in how I show up at work.
Benedetta Ludovisi
Co-Founder and CPO, Pile Capital
Alex was exactly the partner I needed as a product founder. Her approach helped me clarify my direction and focus on what truly mattered. What impressed me most was her ability to look at challenges objectively and offer fresh perspectives that I couldn't see myself. Alex brings both strategic thinking and genuine warmth to her collaborations — a rare combination that any founder would benefit from.
Growth is a challenging journey.
Let’s walk a part of it together!
Hi, I'm Alexandra Denisova — just Alex for you 😊
As a 3x Head of Product at B2B SaaS companies, I realized something crucial:
Most products are just a collection of features. They aren't designed as seamless, engaging experiences that drive customer discovery, adoption, usage, and purchase. No amount of new features, landing pages, or support will fix that.
Your product has value, otherwise you wouldn't have made it this far. But value doesn't automatically translate into growth.
This is where Product Growth discipline comes in: creating coherent experiences and growth systems across the entire funnel, essentially turning your product into a self-sufficient engine that acquires, engages, retains, and monetizes customers.
And this is a job of the Product Organization.
Whether you're a startup founder who leads growth, a product leader tasked with improving customer engagement and LTV/ARPU, or a marketing head who needs to strengthen the entire funnel and stop revenue leaks — I'm here to help.
I created Growth Zen to help you navigate this journey with confidence and build organizations that spark and sustain exponential growth.
Drawing from my experience and mistakes, I guide you to cut through the noise, identify what truly matters, and avoid costly missteps. Together, we'll transform good intentions into consistent execution and undeniable results.
Frequently asked questions
Why should I work with you?
I have 20 years of startup experience and 10 years in Product. I'm a 2x Growth PM and 3x Head of Product & Growth, bringing deep expertise at the intersection of product development and growth. My track record includes:
* Transforming product teams into revenue drivers contributing to 30%+ annual growth
* Creating PLG strategies that generated multi-million dollar self-serve revenue
* Unifying tech and business teams to break down silos for cohesive execution
* Building systematic operations for consistent, predictable results
* Coaching and mentoring product and PLG teams to achieve measurable outcomes
What sets me apart? I've been in the trenches. Beyond vast knowledge on the topic, I understand real-world limitations, politics, and everything they don't teach you in books. I focus on clarity and contextual thinking — not book-borrowed advice, but solutions tailored to your specific situation that reduce waste and drive actual results.
Are you available for an interesting role?
"Interesting" is my favorite word 😀 I'm open to hearing about it, but keep in mind that I prefer time-limited engagements (interim or fractional).
Do you have experience in XYZ industry?
Probably not. But here's what makes a great coach/advisor: exposure to various industries without getting stuck in one. Moving between industries helps you spot what doesn't change — the underlying principles. While domain knowledge has its place, Product Growth expertise is absolutely transferable. Plus, I love learning new industries — a little viable knowledge definitely sharpens the strategy :)
Where are you located? Do you only work remotely?
I live in Berlin. Call me old-fashioned, but I believe in the power of co-located teams and face-to-face conversations. If your company is in Berlin, I'm up for hybrid mode and in-person meetings. I can also travel for workshops or other short-term engagements. But no worries if you're elsewhere or fully remote — that's my go-to mode, too.
Do you do other services, e.g. consultancy?
I'm not big on "done-for-you" services, but I'm not entirely opposed — depends on the challenge. Book a no-obligation call with me or write to [email protected]
Our company is still pre-PMF, can you help?
Yes, I believe building growth foundations should start before PMF — it can actually help you reach it faster. The key is timing, so it really depends on your specific situation. Book a no-obligation call with me, or write to [email protected] with your details. My goal is genuinely helping you succeed, so I'll be honest if I think it's too early for your product.
Do I really need a coach / mentor / advisor?
Nope! But about 40% of SaaS leaders work with one. A coach helps you improve your work, spot landmines you might miss, bring fresh perspective, and troubleshoot all the crazy stuff that happens in tech. Personally, I wish I'd discovered coaching earlier — it's a shortcut to success.
Enough about work, what do you do in your spare time?
I'm a rather calm person who enjoys routines. While weekdays are for work, weekends you can find me aimlessly roaming Berlin's streets and parks — a city I'm still in love with after 6 years. Or just spending time with my family.
Spirituality is a big part of my life. I'm not religious, not a master meditator (anymore), not an expert manifestor... Just someone who tries to stay acutely sensitive to the moment. I believe that true spirituality has to do with extreme mental clarity and keeping in touch with the actuality of things. This outlook helps me reconcile my work and this calling. I'm happy to talk about this too, if this is something you're struggling with.
So... what does it all cost?
It's not something most people like to hear, but it depends. On your situation, needs, type and duration of engagement. What I can guarantee is fairness. And I'm quite generous with discounts at the moment - so book that call :)
I still have questions though...
Shoot them all to [email protected]. I'll answer withing 24h, and we'll take it from there.
Schedule a Free Call