Turn your product into your most powerful growth asset
I help B2B SaaS startups who are stuck in growth plateaus transform their existing product into a scalable, predictable, and effortless revenue engine. With tailored Product-Led Growth strategies, we'll address critical conversion points, eliminate revenue leaks, and transform your users into your most valuable customers and advocates. Break free from the endless acquisition treadmill and build a foundation for sustainable growth that becomes more profitable year over year.

Hi, I'm Alexandra!
I’ve spent over 15 years working in startups—seeing them win, pivot, and sometimes wither. As a 3x Head of Product, I realized something crucial:
Most B2B companies treat their products as just a collection of features, often seeing it as a "cost center" and obsessing over their sales funnels. In contrast, the best B2B companies are product-led, obsessing over their product experience to maximize customer discovery, adoption, usage, and purchase.
My mission is to help B2B startups turn into scale-ups by transforming their product into their main growth asset.
I’ve implemented Product-Led Growth strategies that generated multi-million self-serve revenue streams, transformed product teams into revenue drivers, and aligned tech and business teams to create a unified, growth-focused culture.
Now, I’m dedicated to helping companies stuck in growth plateaus transform into product-led organizations and scale successfully.
Unlock your next growth milestone
The most successful SaaS companies today share a common trait: they've built their business around product-led strategies that deliver predictable growth and maximum customer value without proportional cost increases. Their users become their best customers who stick around, spend more, and bring others along.
Many founders find themselves trapped in common approaches that derail these outcomes:
- The Acquisition Trap: Constantly chasing new customers while neglecting existing users, creating a leaky bucket of high costs and stagnant lifetime value.
- The Sales Dependency: Relying exclusively on sales teams to grow accounts rather than building expansion into the product experience itself.
- The Feature Fallacy: Adding features without a strategic framework, hoping growth will magically follow, resulting in bloated products that still fail to convert or retain effectively.
This leaves companies stuck in unsustainable growth that eventually plateaus. No amount of new features or increased headcount will break through this ceiling.
The solution isn't rebuilding your product — it's leveraging what you already have.
Product-Led Growth creates a system where every component reinforces the others, turning your product into the primary vehicle that acquires, engages, retains, and monetizes customers.I’ve helped companies break through growth plateaus and scale with product, not people.
Working collaboratively, we'll develop a strategy tailored to your business, identify your highest-impact opportunities, and guide critical decisions without requiring a complete organizational overhaul.
Here are the benefits you can expect:
- 📈 Move from sporadic sales to predictable self-serve revenue that runs without your investment.
- 🚀 Boost the performance of your entire GTM funnel, convert and engage customers more effectively.
- 🔒 Reduce customer and revenue churn.
- 💡 Increase user stickiness and ARPC (Average Revenue per Customer).
- 💰 Watch actual profits grow as a result of sustainable, scalable growth.
- ⚡ Break free from inefficiency and the constant influx of resources and manual effort.
- 🙌 Build a more focused, motivated team, thriving in an environment of momentum.
My Services
I offer tailored engagement formats designed to address your specific growth challenges, whether you need strategic direction, implementation support, or organizational transformation.
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Product-Led Growth Sprint
This focused 4-day intensive collaboration brings together key stakeholders to create your tailored Product-Led Growth strategy. Together, we'll identify your critical growth levers, diagnose conversion barriers, and develop an actionable roadmap to transform your product into a sustainable growth engine.
Best for: Founders and leaders who need rapid strategic direction and a clear path for breaking through growth plateaus without committing to a lengthy engagement.
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PLG Deep Dive: 120m Intensive
If the 4-day Sprint feels out of reach, this focused intensive provides targeted insights and actionable recommendations on your most pressing product growth challenge. Includes a tailored keynote addressing your specific situation, followed by interactive Q&A to ensure practical application.
Best for: Leaders and teams looking for expert guidance on a specific growth bottleneck or seeking to validate their PLG approach without committing to a longer engagement.
Pricing: Starts at €1,500 (excl. VAT) for for a group of up to 10 people. Final price determined by the topic scope and complexity and specific organizational needs.
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Fractional Head of Growth
Ongoing strategic and tactical guidance to implement your Product-Led Growth roadmap. I'll provide hands-on support in execution, operational decisions, building your product-led organization, and developing your internal growth capabilities.
Best for: Companies ready to accelerate implementation of their PLG strategy who want expert guidance without the cost and commitment of a full-time executive hire.
Pricing: Engagement and investment depend on specific organizational requirements. Discussed in a personal consultation.
What clients say about me
Aliaksandr Siarheyeu, Founder & CEO, FunnelFlex.AI
"Alexandra brought remarkable clarity to our product-led strategy. She helped us shift from endlessly chasing new features to leveraging what we already had. Her structured approach gave us a clear roadmap for implementing PLG principles that fit our business. We now have a focused direction that our entire team understands and believes in."
Kyle Bradley, Co-Founder and CTO, Umazi
"The system and frameworks Alexandra provided transformed our enterprise software approach. Her structured guidance helped us optimize user experience and identify expansion opportunities. She brings remarkable clarity to complex challenges, giving us tools that continue to shape our product strategy long after our engagement."
Benedetta Ludovisi, Co-Founder and CPO, Pile Capital
"Alex was exactly the partner I needed as a product founder. While I had product experience, I was seeking someone who could provide objective perspective and structured frameworks. Her approach helped me clarify my direction and focus on what truly mattered. What impressed me most was her ability to look at challenges objectively and offer fresh perspectives that I couldn't see myself. Alex brings both strategic thinking and genuine warmth to her collaborations—a rare combination that any founder would benefit from."
Who is this for?
Founders of B2B SaaS companies that are:
- Stuck in the $2-10M ARR zone and can't break out of it.
- Struggling with churn, low conversions, and flat or negative NRR.
- Tired of wasting your acquisition budget on a leaky bucket.
- Need to scale efficiently without constantly expanding your sales team.
- Must ensure financial stability and maximize your runway.
- Want to have happy, engaged customers who stick around and grow with you.
- Can't remember the last time you felt ahead of the curve.
A note for product executives and other leaders:
I welcome collaboration with product and other leaders and admire your commitment to improvement. Know that PLG success will require securing your CEO's active support. I'm happy to discuss strategies for gaining this crucial executive buy-in as part of our engagement.